Argumentative Essay Example Should High School Be Mandatory

Argumentative Essay Example Should High School Be Mandatory High school students are facing the whole new world of education. Is it worth getting? When you’re in high school, it’s challenging enough to plan for the next week, let alone the next 10, 15, 25 years. But if a high school student had the foresight to look ahead that far in the future, and even further down the road, they would undoubtedly see the importance of having a high school education. Rather than leaving it up to the near-sighted adolescent to decide, a law should be enacted mandating that all American residents and citizens complete a high school education. After all, it’s free to the public (or paid for with taxes) kindergarten to the 12th grade. And it’s probable that most people who drop out before graduating from high school tend to lead lives of struggle, financial hardship, and criminal troubles, too. HIGH SCHOOL YEARS ARE THE MOST MEMORABLE ONES To begin with, a high school diploma should be the standard in America, because a solid high school education lays a solid foundation for the rest of a person’s life. In high school, as well as the years leading up to high school, a student learns the basics, of course – reading, writing, and arithmetic – but also how to do many other skills that will serve them well as working adults. The school prepares a person to be a responsible, resourceful adult. In school, whether a student realizes it at the time, they are developing quite valuable skills and learning important information. When a person finishes high school, they can do just about anything an adult person needs to do to survive and live a good life – read road maps and plan a trip; understand contracts and agreements, as well as read directions on how to assemble something; balance a checkbook, research how to solve a problem. A high school education is imperative for everyone looking to survive adulthood. Ultimately life is disease, death and oblivion. Its still better than high school. Dan Savage Secondly, a high school education provides a person with the knowledge and fundamental skills needed to get a job as an adult; therefore, it should be made mandatory. To survive in America as an adult, one needs a decent-paying job – and to get a job that pays even the minimum wage, a person generally needs a high school diploma. Take, for example, a gas-station attendant. They work with money most of the day, so they must have a strong foundation in math – a skill taught in school from the very beginning, up until the more-advanced math courses in high school, such as algebra and statistics. Even gas-station attendants are generally required to have some basic knowledge of technology to work the money machines. Nowadays, students begin working on computers from a very early age, in elementary school, and they’re taught more advanced computing skills in high school. Also, attendants each day must communicate information to customers and supervisors alike. Communi cation skills are created and developed through one’s schooling, through writing papers, engaging in discussions, reading, researching and conversing. Without a high school education, a person lacks the necessary skills to be successful as an adult. Thirdly,  a high school education should be mandatory for all Americans for another important reason: the entire point of education is to establish the intellectual foundations needed to be self-educated. In other words, when a person graduates from high school, they possess the intellectual and  informational resourcefulness one needs to teach him or herself just about anything. Naturally, there are tons of people with just a high school education who have gone on to become very successful individuals in just about various fields and industries. Due to their educational foundation, however, they are self-learners capable of mastering any task and challenge they face as adults. FRATERNITY VIOLENCE IN HIGHER EDUCATION To conclude, there should be a law that makes a high school education mandatory for all Americans; that is, a person should be penalized for not finishing high school and getting their diploma. A lack of education hinders an individual, which hurts the economy in the long run – which in turn hinders a country from moving forward and flourishing. It gets left behind. One may go as far to argue how Americans should be legally required to have some sort of post-high school education – whether a college degree or at the very least some sort of specialty education, an apprenticeship, if one prefers the less-academic route. Either way, a high school education is necessary for anyone required to work for a living. It’s imperative for success.

The impact of Burmese pythons on Floridas native biodiversity

The impact of Burmese pythons on Floridas native biodiversity Literature Review Southern Florida is famous for its subtropical climate and warmth. Although the region has developed a lot in recent years, there is still enough land left to accommodate thousands of animals and plants. Historically, Southern Florida has been home to diverse native species but lately, it has been invaded by native species that are proving hard to control (Carmichael Williams, 2006).Advertising We will write a custom report sample on The impact of Burmese pythons on Floridas native biodiversity specifically for you for only $16.05 $11/page Learn More In the last few years, Python molurus bivittatus, popularly known as the Burmese python, has gained a lot of attention in Southern Florida. Managing the python’s population has proved futile and although its population is not supported well by existing scientific studies, so far more than 1,000 pythons have already been isolated from this region (Barker Barker, 2008). Burmese pythons a re mainly known to inhabit mangroves, lowlands, subtropical and tropical habitants within an area of 1200 meters. The pythons are overly dependent on bodies of water and wetlands and this remains by far their single most limiting factor (Baker Baker, 2008). Hundreds of native wildlife species have found a home in Florida’s Everglades National Park. In addition, the non-native Burmese pythons, which now scientists claim are a danger to native species, have established themselves in the national park. For the first time, scientists have undertaken a detailed analysis with a view to determining how the Burmese pythons could impact on a number of endangered native birds in Florida. They are also determined to assess the avian component of the Burmese python’s diet. Records show that the Burmese pythons moved to the Everglades from its native Southeast Asia region in 1979 (Baker Baker, 2008). Over the years, the species has increased in number and it is now estimated that there are tens of thousands of Burmese pythons in the region. Scientists from the South Florida Natural Resource Center, the Smithsonian institute and the University of Florida have undertaken studies to assess the predation behavior of the Burmese pythons on birds in the area. According to the findings, birds make up about 25 percent of the Burmese python’s diet. These birds include the endangered species as well (Dove et al, 2011, p. 127). Dove et al further contends that since the birds had not evolved in tandem with the Burmese python as a predator, in this respect, the python poses a great danger to the pollution of native birds within the region.Advertising Looking for report on biology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Between 2003 and 2008, a total of 343 Burmese python were collected by scientist in Everglades National Park. In their studies, the revealed that the intestinal tracts of eighty five of t he collected Burmese pythons contained bird remains. Using the collection specimen of bone fragments and feathers from the Smithsonian institute, the study identified more than 25 species of birds (Dove et al, 2011). Some of the varieties of birds revealed by the study include the limpkin and little blue heron. The two species are endangered. The study also identified the remains of another endangered species- the wood stork. The Burmese python is a real threat to conservation and control efforts because of its high reproduction rate. In addition, it consumes different species of birds and also tends to live longer (Dove et al, 2011, p. 127). The widespread and rapid invasion that characterizes the Burmese python is also believed to have been caused by its ability to adapt to diverse habitats, ability to move long distances, as well as a broader dietary preference (Snow et al, 2007). In comparison with the hatchlings of native species, those of the Burmese python tend to be much lar ger. They are also less susceptible to attacks by predators. Consequently, they can effectively compete with other predators for habitat, space, and food (Gibbons, 2011). There is a looming danger following the release of the pythons in the region since it is able to thrive in the Everglades, with its undisturbed and vast habitats. Although a larger population of the Burmese python is thought to occupy the ENP area, they have also been found to occupy more remote and new locations (Harvey et al, 2011). As competitors and predators, Burmese pythons remain a great threat to the wildlife within the South Florida region. A rising wild population of the Burmese pythons can cause great ecological problems in the region and also hinder efforts to successfully conserve the wildlife in the greater Everglades. Because Burmese pythons are excellent swimmers there is a growing concern that they could invade the Florida Keys area that is known to be biologically vulnerable. The dietary habits of the Burmese python also pose danger to indigo snakes as they compete for food. The federal and state governments have both identified this particular species as endangered (Reed, 2005, p. 256). There are also concerns that the human safety could be at risk. Although there lacks evidence to show that the species hunt humans, nonetheless, a number of Burmese python owners are believed to have been killed by these skins while in captive. There is also the danger that large Burmese snakes may stretch across the roads, thereby endangering the lives of motorists.Advertising We will write a custom report sample on The impact of Burmese pythons on Floridas native biodiversity specifically for you for only $16.05 $11/page Learn More Reference List Barker, D. G., Barker, T. M. (2008).The Distribution of the Burmese python, Python molurus bivittatus. Bull. Chicago Herp. Soc, 43(3):33–38. Carmichael, P., Williams, W. (2006). Floridas Fabulous Reptiles and Amp hibians.  Tenth edition. Hawaiian Gardens, CA: World Publications. Dove, C.J., Snow, R.W., Rochford, M.R., Mazzotti, F. J. (2011). Birds consumed by the invasive Burmese python (Python molurus bivittatus) in Everglades National Park, Florida, USA. Wilson J. Ornithol. 123(1):126-131. Gibbons, J. (2011). Invasive Burmese pythons are taking a toll on Florida’s native birds. Web. Harvey, R. G., Brien, M. L., Cherkiss, M., Dorcas, M., Rochford, M., Snow, R. W., Mazzoti, F. J. (2008). Burmese pythons in South Florida: scientific support for invasive species management. Retrieved from University of Florida Institute of Food and Agricultural Sciences website: http://edis.ifas.ufl.edu/uw286 Reed, R. N. (2005). An ecological risk assessment of nonnative boas and pythons as potentially invasive species in the United States. Risk Analysis, 25(3):753-7. Snow, R. W., Brien, M. L., Cherkiss, M. S., Wilkins, L., Mazzotti, F. J. (2007). Dietary habits of Burmese python, Python molurus bi vittatus, from Everglades National Park, Florida. Herpetological Bulletin, 101:5-7.Advertising Looking for report on biology? Let's see if we can help you! Get your first paper with 15% OFF Learn More

About Micro Economics Research Proposal Example | Topics and Well Written Essays - 1250 words

About Micro Economics - Research Proposal Example and also helps facing the competition developing in any market by focusing on the customers’ needs and the supply and demand issues (Starr, 2007; McNamara, 2008). The major steps involved in developing a strategic business plan include the identification of the time to make such plan. A strategic business plan can be developed anytime when the business expects any kind of restructuring or expansion and the future of the business comes to any questionable position. The strategic business plan also helps in analyzing the past and current operations of the business running successfully to determine the future improvements. The strategic business plan is helpful to protect business from running into the phase of crisis from a successful state (Hilty, n.d.). After deciding the need for developing strategic business plan the organization needs to analyze the situation outside the organization, i.e., the background information of the business focusing on the market situation, available resources, management system and the existing centers of profit. The analysis of cash flow and expenses, the data of debts and production costs, financial, capital an d labor efficiency, etc. makes the next step of strategic planning. This can best be done in strategic business planning through the SWOT analysis, i.e., the in depth investigation of the situation of the organization including identification of its strengths, weaknesses, opportunities and threats. While strengths and weaknesses are the internal characteristics of a business the opportunities and threats are the external components which the organization itself does not have any control over. It is applicable in all business sectors when a very limited time is available to address a complex strategic situation. This step helps in providing a large amount of external and internal information relevant to the business situation and the aspects requiring immediate attention. These four aspects related to any business helps in

Treatment of Adult Mentally Ill Offenders Research Paper

Treatment of Adult Mentally Ill Offenders - Research Paper Example   Besides, the number of inmates has tripled in the last threes decades with the notion that jails and prisons in the U.S have been converted to new mental hospitals. In recent research, an infamous prison in the state registered 33.8 % inmates who are mentally ill as per psychiatric diagnosis with chronic mental illness registering a higher rate as compared to non-chronic mental illnesses. Among all offenders in prison, depression, substance use disorders and anxiety or panic disorders are the three most common categories of diagnoses (Langan & David, 2002). â€Å"In the movie, The New Asylums by Miri Navasky & Karen O’Connor (2005), today there are over 500,000 mentally ill people who are held in jails and prison throughout America, 10 times the 50,000 that remain in the mental hospitals, although, most part of this movie shows higher percent of male inmates as compared to female inmates, numerous scenes of mentally ill people are common in the streets throughout America. According to Fred Cohen, Prison Mental Health Consultant, those who are mentally ill in the streets end up going to mental hospitals. ... Treatment in Prison All over the world and more so in the United States of America, there have been differing theories that concern the treatment that is given to prisoners as well as the services that should be provided to them in the current penal system (Langan & David,2002). In any criminal system, there are simple choices of the verdict that are given to the convicts; they are either reformative or punitive. The main aim of any reform system is to take criminals and ensuring that they are helped to move past the issues they have at hand. Punitive treatment entails the use of physical pain and torture as punishment for committing crimes. In fact, United States has been described as a punitive nation. Langan & David, 2002 argues that the main goal of the punitive system is to ensure that criminals see and understand that participating in crimes is not worth at all. A good example of a punitive method to offenders is by taking them to boot camps. Booty camps are governmental correc tional and penal systems that are predominant in the United States. Having modeled to resemble the armed forces recruit training camps, these programs are based on distress incarcerations that have military techniques. Offenders get punishment such as stocking although it has been scalped off in the recent past. In essence, critics say that these kinds of programs serve only to frustrate the offenders and do not make much distinction in their lives as is intended apart from having them pay for their crimes in harsh ways. In addition, most of the sentences that are given to these offenders cannot be easily reduced even if the offenders show sign of improvement or change. Rehabilitative penalty simply means re-enabling or making fit again prisoners to enable them to rejoin society.  Ã‚  

Asia Pacific Business Assignment Example | Topics and Well Written Essays - 500 words

Asia Pacific Business - Assignment Example Rationalization involves the adoption of techniques that can lead to efficient production of the capital goods. Japan has a tradition of a high savings rate, and a low consumption rate. During the periods of growth, the Japanese government used these savings for purposes of constructing roads, and infrastructures (Lye, 2010). In 1990s, this surplus savings became a structural impediment to the growth of Japan (Asher, Newman and Snyder, 2002). There was a severe slump in its demand, causing the Japanese economy to stagnate. The support of various interest groups by LDP made it fail to implement various measures aimed at improving the economy. This includes, failing to implement reforms that could tackle non-performing loans (Lye, 2010). Lack of good leadership led to development of ineffective policies such as the consumption tax of 1997. These taxes led to an increase in prices of commodities, leading to stagnation in growth (Menkhoff, 2010). The Japanese complex economic structure led to its economic stagnation. The symbiotic relationships between the ministry of finance and other cooperation’s between its jurisdictions have contributed to the stagnation of its economy (Lye, 2010). There is also little transparency in the economic affairs of the state. It is possible to use technology in agricultural development (Rowley, 2007). It will enable farmers improve their produce, hence feeding the nation. For example, the use of green houses to produce fruits, and vegetables. Technology helps in the creation of jobs. This is mainly because the government will employ new people in the vacancies brought forth by these technologies. For example, technological innovations in the mobile phone industry will create jobs in the

Mcdonalds Marketing Campaigns And Glocalisation Marketing Essay

Mcdonalds Marketing Campaigns And Glocalisation Marketing Essay McDonalds Corporation is the worlds largest chain of hamburger fast food restaurants, serving more than 58 million customers daily (McDonalds- company history). The company came into existence in 1940 by two brothers Richard and Maurice McDonald in San Berdardino, California. The corporation was the pioneer in introducing Speedee Service System in 1948, which is now known as fast food. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc in Des Plaines, Illinois on April 15, 1955. Kroc later on went to purchase the McDonalds brother equity from the company. The use of aggressive businesses practices is what defined him as an individual (www.wikipedia.com). One of the main factors for McDonalds immense growth over the years came from Glocalization, where they started entering new markets by either offering a franchisee, an affiliate or the corporation itself. The corporations revenues came from rent, royalties and fees paid by the franchisee s as well as sales generated from the company owned outlets. Glocalisation (or glocalization) is a combination of globalization and localization.   By definition, the term glocal refers to an individual, group, division, unit, organisation, and community which are willing and able to think globally and act locally (ABCs Social Media, September 18th 2008). McDonalds have spread their business to many other countries and rely heavily upon the importance of thinking global and acting local in order to suit the tastes and preferences of cultures of various countries. Kroc believed the corporation could make more money if it appealed to children and went onto sponsoring a kids TV show called bozo the clown (www.bbc.co.uk, A brief history of McDonalds). McDonalds continued to grow as a chain over the USA. Having covered the states, McDonalds first overseas restaurant was in Australia in 1971. The company made its presence felt in most of the European countries. However, the corporation noticed an immense demand and a young vibrant market in the Indian sub-continent. McDonalds first entered India in October 1996 by establishing a joint venture in New Delhi managed by 2 Indians Amit Jatia the managing director of Hardcastle Restaurants spearheaded McDonalds in west and south India while McDonalds in North and East of India are owned and managed by Vikram Bakshi the entrepreneur of Connaught plaza restaurants (www.mcdonaldsindia.com). McDonalds has won several awards in consecutive years from 2001-07. It has built a strong relation with more than 2.75 lakh customers who place their trust in the brand everyday by providing them the highest quality of food and at a great value. OBJECTIVES OF MCDONALDS (company perspective)- McDonalds underwent a lot of changes in order to adapt to the Indian market. As mentioned by McDonalds management in their Indian website- Our strategy is to achieve best value by enhancing experience (offering best quality), while keeping prices low. The objectives of the corporation remain unchanged as they follow the same procedure which defines their global standard. Their main emphasis is on providing food that is served hot and fresh, made from the highest quality ingredients, served within minutes of placing the order (www.mcdonaldsindia.com). However, the companies main objectives in order to ensure consumers have a truly Indian experience is- Local sourcing is the key for truly Indian products- the corporation has developed local Indian businesses, which supply them the highest quality products required for their Indian operations. Respect for Indian customs and culture- McDonalds worldwide is well known for the high degree of respect to local culture. In line with its respect for local culture, India is the first country where the corporation does not offer any pork or beef. An employer of opportunity- an employer of opportunity, providing long term careers and quality employment to the Indian population. Quality, service, cleanliness and value- this is McDonalds USP to provide high quality products, served quickly with a smile and in a clean and pleasant environment. Community partnerships- the corporation believes in giving back to the community it serves. Source- (Mcdonaldsindia) PROMOTION From a marketers point of view, the corporation underwent a huge change in order to market its products in India. Since most of the western nations nearly share the same taste and culture, the corporation uses the theory of standardization since there is hardly any difference in the cultural aspect. However, entering the Indian subcontinent, which differs significantly from the west and also other Asian countries, the corporation got involved in in-depth research before entering the market. Press coverage Media advertisements and tag lines- Media for children- McDonalds advertised their kids meal on cartoon channels by showing a free toy with the purchase of a burger, which attracted a lot of attention to young children. Community work- community work always catches the eyes of the press. The corporation has participated in several fields which contribute to the community as a whole. Example- the mayors marathon for cleanliness, the BMC-McDonalds (Bombay municipal corporation) health seminar, housing charities, supporting pulse polio etc. Source- (http://www.mcdonaldsindia.com/mediacenter.html) This brings me to discussing what this research would conduct. The main subject this research would be contributing towards is whether by thinking global and acting local and the corporations marketing objectives help McDonalds attain a profitable and positive consumer base in the Indian subcontinent. OBJECTIVES OF THE STUDY Marketing campaigns- eagerness of individuals to participate in marketing campaigns. Example- during a festival, are consumers aware of the chance to win a free iPod or to dine in with a celebrity. Marketing mix- how has McDonalds used the marketing mix to adapt itself to the Indian Market. Cultural difference- to identify till what extent has McDonalds gone to culturally adapt itself to the market. Promotional and penetrating strategies adopted by McDonalds with regard to expansion plans and market dominance. Purpose- why do consumers chose McDonalds. This field would encompass the practical idea of cost conscious consumers, societys influence of purchasing patterns, influence of the west, consistency provided by the corporation, influence of children in choosing McDonalds, relaxed environment and advertisement campaigns/social campaigns. New concepts- asking individuals how McDonalds can serve their customers better. This might be in the form of having more location, introducing a concept such a drive thru in more locations, adding more to their existing menu in order to avoid repetitive purchase and stagnancy. LIMITATION This research survey would be targeted towards gaining information on consumers in India and their perception over McDonalds marketing objectives and how well has their Glocalization (thinking global and acting local) campaign help individuals develop loyalty towards the brand. From a companies perspective, the research would help understand and identify the corporations marketing activities but however would not give an insight into the budget that is allocated for them to carry out their tasks. Chapter one: introduction to the study Introduction Objectives of the study Scope of the study Chapter two: global marketing 2.1 The paradoxes of globalization 2.2 The globalization process 2.3 The positioning of Global brands 2.4 Global brands- The cobnsumer point of view 2.5 Global market entry strategies 2.6 Configuring the global marketing mix 2.7 The product 2.8 The price 2.9 The distribution channels 2.10 The promotion Chapter three: methodology 3.1 Introduction 3.2 The case study method 3.3 Applying the exploratory case study method 3.4 The interviewees 3.5 The interviews focus Chapter four: Mcdonalds: the globalization process The make-Up world market Product categories Segmentation of the market The value of the market The expansion strategy New market development The marketing mix Chapter five: conclusions Introduction Implemented strategies analysis Problem identification Recommendations Culture and competitive advantage Effective international division structure Future managerial applications Abstract The exploratory research helps identify and examine how McDonalds corporation manages its marketing strategies based on the concept of Globalization. It helps examine and explore how the American fast food giant has adapted to the local taste and preferences of individuals in the Indian Sub-continent. Based on the concept of globalization and entering international markets, this research identifies the marketing strategies used by McDonalds corporation with respect to the marketing mix, buyer behavior based on consumer perception, cultural adaptation and promotional tools for further business expansion Qualitative research used in this research encompasses interviewing branch managers of McDonalds in selected location in India. The research also focuses on the perception and buying behavior of individuals who dine in McDonalds. The information obtained defines detailed description of various responses from the individuals interviewed, which eventually led to the completion of the research of how the corporation has used globalization and its tools for its marketing strategies in the Indian Sub-continent. Since globalization is a broad concept, the only limitation that this research faces is the clash of cultures, which can be defined as the main driver for problems associated with globalization. The problem identified in the research is based both on basis of society and the organization. This study is based solely on the concept of globalization used by McDonalds for its marketing strategies in the Indian sub-continent and there is no mentioning of comparisons to McDonalds outlets in different countries since the cross cultural analysis would be very limited and would result in the research being incomplete. Eventually, recommendations in the conclusion column is mentioned to address the future strategies that can help McDonalds achieve a more profound and effective approach for achieving a higher market growth. CHAPTER TWO: LITERATURE REVIEW INTRODUCTION Globalization describes the process by which regional economies, societies and cultures have become integrated through a global network of communication, transportation and trade. However, there are several limitations associated with globalization from, the main factor being cross cultural analysis. This is where a new concept emerged, the term Glocalization, meaning think global by acting local. McDonalds have spread their business to many other countries and rely heavily upon the importance of thinking global and acting local in order to suit the tastes and preferences of cultures of various countries. Emphasising on this factor has helped the corporation build effective marketing strategies which have led to a profitable consumer base in India. In order to identify and the marketing objectives of the corporation and the perception that individuals have of the global brand, quantitative research can help establish a base/platform for identifying how these factors contribute to the success of McDonalds in India. To help identify the major objectives of the research, the following forms of secondary research are used- Internal company data Surveys Journals Web articles Computerized databases METHODOLOGY Secondary research can be helpful in identifying the current problem but does not guarantee any solution to the problem at hand. The McDonalds corporation has entered the market only to be welcomed. Years of research have led the corporation to a thorough understanding of the culture and sentiments of the public. The globalization process helps us understand that the buying process does not adhere to the product itself but is associated with fundamental cultural attributes/values which McDonalds understand and values. According to McDonalds senior management (www.mcdonaldsindia.com), standardization of their product is the main phenomena behind their company objectives. However, one key drawback to standardization is that it refers to a product rather than a consumer. A standardized product might be a failure when the cultural aspect comes into question. Hence the adaptation strategy used by McDonalds emphasizes on the consumer more than the product that they offer. (Cateora, 1993) m entions marketeers must be made aware of the diverse cultures present in other countries if they intend on having a profitable international expansion. Applying qualitative research in the form of journal articles, web articles and internal data helps formulate an appropriate research design (Naresh k Malhotra, Marketing research, page 96). Using the corporations internal data, the research identifies what types of entry and adaptation strategies have McDonalds used in India to give its product a definite Indian touch. Before entering the market, McDonalds had to understand the nature and consumption patterns on the Indian fast food industry. The staple fast food diet of individuals before the introduction of McDonalds was- pizza, burgers, chaat (traditional), vada pav (traditional), pani puri (traditional) etc. the leading fast food joints in this sector were Nirulas for pizzas and hot dogs (www.nirulas.com), Wimpys for its burgers, pizza corner, Haladirams for traditional and global fast food cuisine and several other local competitors. The corporation realized and understood the potential for growth in this sector. According to the Government of India website (http://business.gov.in/Industry_services/retailing.php), India is one of the most attractive markets for retail investment. Many national and global players have been investing in the retail segment and have ambitious plans for further expansion. The vast middle class with rising purchasing power are attracting global retail giants into th e almost untapped retail industry. Some of the international players already present in the Indian market include fast food chains like McDonalds and Pizza Huts; Dominos; Levis; Lee; Nike; Adidas; Benetton; Sony; Sharp; Kodak; etc. The investment opportunities in the domestic retail industry lay in most of the product categories particularly food and grocery (the largest category). According to (McDonalds India), the company invested four years to develop its unique cold chain, which has brought about a veritable revolution in food handling, immensely benefitting the farmers at one end and enabling customers to get the highest quality food products, absolutely fresh and at a great value. By using the theory penetration pricing, McDonalds priced its products at rates fairly less in comparison to its global locations. Example- a Mc chicken meal in London costs a person 3.5 GBP. The same meal in India would cost an individual $ 1. Its exclusive vegetarian burgers cost less than 30 pence. Another interesting factor that revolves around the taste a quality that differs from region to region in McDonalds products in order to serve the local taste that consumers prefer, the corporation decided to outsource their supplies to local supplier, hence keeping costs down which eventually benefits both consumers and the corporation. With regards to globalization, the corporation has set its objectives to offering their customers a complete Indian experience, which suits their culture. From a consumers perspective, branding plays an important role when it comes to choosing a product. As mentioned by ( ), the spending patterns of the Indian consumers has evolved over time. The maximum they tend to spend is on food. Since trade and commerce is growing in the country, the consumers are more aware of international brands entering the market and being bombarded with several advertisements which catches their attention and sentiments. POSITIONING OF MCDONALDS The corporate strategy of every multi-national corporation is to enter international markets. According to Keegan (1999), there are three product categories in the local-to-global continuum: national, international and global. However with regards to McDonalds, the research would only compare the differences in a national product and a global product. A national product is the one that, in a context of a particular company is offered in a single national market. Sometimes national products appear when a global company caters to the needs and preferences of countries sharing similar cultures. Example- McDonalds has its standardized product which it sells the world over Mc Aloo Tikki. Since the majority of the population in India are vegetarian, the corporation introduced its first vegetarian burger which suits the tastes and preferences of the local population and the major share of sales for McDonalds in India is derived from its vegetarian products. (www.mcdonaldsindia.com) A global product is offered in global markets. They are international and multi-regional. Example- McDonalds serves its Mc chicken burger in America, Europe, Asia, South East Asia, Australia and NewZealand. This is because the nature of the product suits the tastes and preferences of most cultures. By consulting web articles from ( ), the research identifies approach adopted by McDonalds to advertise its products in India. This would help the research identify the marketing mix adopted by the corporation to suit the Indian sub-continent. Since McDonalds is a global brand, its marketing mix varies from region to region catering to the difference in consumer taste and preferences as well as perception. Perception is what holds the key to positioning a brand. According to Trout and Ries, positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position (place) the product in the mind of the prospect. Since that time in marketing, positioning is the technique in which marketers try to create an image or identity for a product, brand, or company in the perception of the target market. What matter is how potential buyers see the product? It is expressed relative to the position of the competitors. Another factor that proves to be a factor which effects globalization is communication. Globalization does bring the world together but however, sharing of cultures and languages of different regions can be a strenuous task not resulting in productivity at times. However the concept of glocalization questions this statement. Having a thorough knowledge of any market can only be possible if there is a local citizen belonging to that region working with you. Hence, having tie-ups and the concept of franchising has helped McDonalds corporation overcome this dilemma and grow in a country where language would have been the main barrier. Quantitative research has helped the research identify how McDonalds promotes its product in a country consisting of a vast social diversity. As mentioned by a web article by (DR. Amit Rangnekar), India as a country has 20 different languages, 800 + dialects and 8 languages for national launch, can make a new product launch for any multi-national company risky and difficult by not choosing the right medium. Extensive use of the media helped capture the attention of several audiences. The corporation understood the sentiments of the population, which helped them, establish a proper communication network to address the needs of the consumers in all major languages spoken. Focussing on the Indian population, the corporation has gone to the extent of creating advertisements which capture the attention of the audience. Example- Leo Burnetts advertisement and taglines for McDonalds India- for the happy meal which was introduced in 1997 what your bahaana is? meaning what is your excuse. purane zamaane ka daam, bees mein full dhamaal- meaning (prices so low that would attract your ancestors, enjoy a blast by paying only Rs 20) and recently Im loving it. McDonalds has undergone a lot of press coverage. As quoted by (The Hindu Business Line)- happy to go McDesi covers how McDonalds besides adapting to Indian tastes is offering a range of touch points for customers on the go. It is focussed on having its presence felt in all spheres right from petrol pumps to kiosks to drive thru and home delivery. (http://www.mcdonaldsindia.com/mediacenter.html) With reference to these advertisements and slogans, the research identifies the significant impact a thoroughly understood marketing campaign has on individuals. The brand has positioned itself to suit pockets of nearly all individuals. With my personal experience, the product that is priced the cheapest in McDonalds India, can suit the pocket of a Labour, who own $ 10/day. Understanding the value and sentiments of individuals has the corporation develop a profound and trustworthy consumer base. According to Dr. Amit Rangnekar of NMIMS, McDonaldsstrategy is based on 5 key drivers of exceptional consumer experiences- People + the 4 Ps and founded on the belief of 3 success components- Operational Leadership marketing Innovation The intent of delivering an exceptional experience to almost 2.75 lakh people a day who place their trust in the brand and offering better efficiency and speed of service is what differentiates McDonalds from local counterparts in India. The efficiency with which they use their resources and the use of technology helps them retain their brand essence. Consumer perception associated with global brands has evolved over the years. According to a survey conducted by (KSA Technopak), the sector for eating out is growing tremendously, since consumer spending is increasing. The Urban fast food sector is growing at a rate of 20 % and quotes McDonalds is just not a substitute for Indian food, its just one more option for people to exercise. Indians want a taste of America but not on a regular basis as quoted by survey conducted by KSA Technopak and Dr. Amit Rangnekar. Inflexibility in the product mix could be their undoing. However, innovation has led to the introduction of products which has resulted in increased footfall of consumers eating at McDonalds and growth in the number of outlets nationwide. Concentrating on the marketing mix of McDonalds, quantitative data has helped the research identify- Pricing strategy Promotional strategy

Satan :: essays research papers

Satan If you take a look at his personality with an open mind, Satan actually has characteristics of a respectable person. One of Satan's characteristics is his evilness; he is the personification of evil. That isn't one of his admirable traits, but it's what makes Satan who he is. When you hear the word, Satan, you immediately think evil. In general, people look at Satan and that is all that runs through their minds. Evilness is the trademark of Satan's personality. Another of Satan's features is his intelligence. He usually isn't noted for this. If you think about it, Satan had to be reasonably smart to plan a crusade against God. He also has the intellect enough to trick people and to transform a person's personality. That is why when you get involved with Satan you usually end up losing. A person is sometimes respected for his intelligence. Many of the famous people in our past and present are intelligent. Satan is also a leader. He led the war against God in heaven, and he is also the leader of hell. You can tell Satan is a leader when he quotes, 'it is better to reign in hell than to serve in heaven';. Leadership is a respected quality. Look at Martin Luther King, Jr. He led a rebellion for black people and today he is respected for that. Bravery is another one of Satan's 'respectable'; mannerisms. Satan had to have been fairly brave to plan a battle against God. Even though he was banned from heaven, he is the leader of hell, and he still plans to get God back for what he did. A brave person is usually always recognized in society. To have pride is a good thing. People or teams that have pride are the ones that succeed. They need to have the type of pride that gives esteem and not ego. Satan had pride mainly in himself and his work. He is proud of all the things that he does. Satan is a very ambitious creature. He doesn't give up on something once he starts. With God, Satan can't directly torment him. So he must use God's creation of people to 'win';. Satan doesn't give up easily. The first thing that he thought when he got to hell was how he could take revenge of God. Satan's ambition might become more noticeable in the

Indigenous Australian Philosophy Essay

While a variety of factors have shaped the diversity of Indigenous Australian philosophy and prac? ces across the Australian con? nent, one of the central characteris? cs of the Aboriginal worldview is the concept of the ‘Dreaming’. Outlinesomeofthekeyaspectsofthisbeliefsystemandre#ectonthisin comparison to your own worldview. THE DREAMING LAID DOWN THE PATH FOR THE ABORIGINAL WAY OF LIFE, AND IT DICTATES THEIR KNOWLEDGE, FAITH, LAW, BEHAVIOUR AND SOCIETAL CUSTOMS. IN AUSTRALIA, THERE ARE MANY DIFFERENT ABORIGINAL CLANS, EACH ABORIGINAL CLAN HAS THEIR OWN INTERPRETATION AND NAME FOR THE DREAMING. EVEN TODAY ABORIGINAL PEOPLE ARE CONNECTED TO THE DREAMING THROUGH THEIR BELIEFS AND RITUALS. WHILST ABORIGINAL SOCIETIES MAY SEEM COMPLICATED TO AN OUTSIDER THIS BEAUTIFUL CULTURE FOSTERS A SENSE OF BELONGING, RESPECT, HARMONY AND CONSERVATION. THREE ASPECTS OF THE DREAMING ARE THE ANCESTRAL BEINGS, KINSHIP TO RUWI AND RESPECT OF THE LAWS. THE DREAMING CONSISTED OF ANCESTRAL BEINGS WHO ROSE FROM THE EARTH AND WATER, THEN TRAVELLED THE LAND SCULPTING THE EARTH. THE ANCESTRAL BEINGS TOOK ON THE FORMS OF HUMANS, ANIMALS, PLANTS AND EVEN COMBINATIONS OF THESE FORMS. THE ANCESTRAL BEINGS CREATED THE PEOPLE, PLANTS, ANIMALS AND KINSHIPS BETWEEN THESE KEY. MANY OF THE GEOGRAPHICAL FEATURES OF THE LAND CAN BE LINKED TO THE ANCESTRAL BEINGS, AND TO THE EVENTS PLAYED OUT DURING THE DREAMING PERIOD. THE ANCESTRAL BEINGS CREATED THE LAWS AND A PATH TO BE FOLLOWED FOR FUTURE GENERATIONS. THESE LAWS MUST BE FOLLOWED IN ORDER TO ENSURE A BALANCE AND A CONTINUATION OF LIFE AND HARMONY. FURTHERMORE, ABORIGINAL PEOPLE ARE DEVOTED TO THEIR LAND. WATSON EXPLAINS THAT ABORIGINAL PEOPLE DO NOT SEE THE LAND AS A COMMODITY THAT CAN BE OWNED OR SOLD, P a g e | 2. THEY ARE A PART OF THEIR LAND, AND THEIR LAND HAS ITS OWN SPIRIT. ABORIGINAL PEOPLE LIVE A STABLE AND SUSTAINABLE LIFESTYLE AND ONLY TAKE FOOD THAT IS NEEDED. WHEN FOOD IS TAKEN FROM THE LAND, THEY MUST GIVE THANKS TO THE LAND AS A SIGN OF RESPECT. ABORIGINAL CLANS WERE SEPARATED BY THE DREAMING AND HAVE DIFFERENT GEOGRAPHICAL LOCATIONS AND LANGUAGES, SO THEY DO NOT HAVE TO FIGHT FOR LAND OR FOOD. ABORIGINAL RUWI IS MARKED BY GEOGRAPHICAL FEATURES, WHICH CAN INCLUDE RIVERS, TREES, ROCKS AND PAINTINGS; THE PERIMETERS OF THE LAND ARE LEARNT THROUGH SONGS. THE DREAMING LAWS MADE ABORIGINAL PEOPLE CUSTODIANS OF THE LAND. THE LAWS DO NOT NEED TO BE WRITTEN DOWN AS THEY ARE LEARNED THROUGH THE LIVING OF THE LAWS. ABORIGINAL PEOPLE ARE GUIDED BY THEIR WAY OF LIFE THROUGH ELDERS, AND KNOWLEDGE PASSED DOWN FROM THE DREAMING. STORIES OF THE DREAMING ARE TAUGHT THROUGH ORAL STORIES, SONG, DANCE, RITUALS AND ART. THESE STORIES PASS ON THE IMPORTANT KNOWLEDGE, VALUES AND EXPECTED BEHAVIOURS. ABORIGINAL CHILDREN ARE TAUGHT THE DREAMING STORIES WHICH ARE APPROPRIATE TOR THEIR AGE. THESE STORIES SOCIALISE CHILDREN ON THE ABORIGINAL WAY OF LIFE. EDWARDS’S STATES THAT RELATIONSHIPS ARE ALSO DICTATED FROM THE DREAMING, THERE IS A COMPLEX KINSHIP ORDER AMONG ABORIGINAL PEOPLE. THIS ORDER DETERMINES A PERSON’S PLACE IN THEIR MOIETY. THIS KINSHIP SYSTEM ALSO DICTATES HOW FAMILY MEMBERS SHOULD BEHAVE TOWARDS OTHER FAMILY MEMBERS, WHICH HELP TO KEEP HARMONY AND AVOID CONFLICT. THE DIFFERENT PLACES WITHIN THE MOIETY ALSO DETERMINE A SUITABLE MARRIAGE PARTNER. FROM A WESTERN CIVILIZATION PERSPECTIVE, I ONLY KNOW MY IMMEDIATE FAMILY AND THE ABORIGINAL SYSTEM OF KINSHIP LEAVES ME FEELING THAT I MAY BE LACKING A GREATER SENSE OF SELF AND PURPOSE. YES, I CAN TRACE MY FAMILY’S GENEALOGY BACK HUNDREDS OF YEARS. THESE ARE NAMES ON PAPER WITH NO CONNECTION TO ME, AND I FEEL NO BOND TO THESE P a g e | 3 PEOPLE. THE ABORIGINAL SYSTEM OF KINSHIP FOSTERS A BOND TO EVERYTHING ON THIS LAND, WHICH CREATES A SENSE OF PURPOSE AND BELONGING. ANOTHER IMPORTANT POINT THAT WATSON IDENTIFIES IS THAT THE DREAMING LAW IS ABOUT LOVE, SHARING, RESPECT AND CARING AND THIS IS WHY THE LAND IS CONSERVED AND CARED FOR. I SENSE THAT WESTERN CULTURE NOW SEEMS TO BE BASED ON A SUPERFICIAL AND SELFISH EXISTENCE. I OBSERVE THAT WESTERN CULTURE IS FUELLED BY GREED, A DESTRUCTION OF THE ENVIRONMENT AND THE DEPLETING OF RESOURCES. I WONDER WHERE WE WOULD BE TODAY IF THE COLONISERS HAD LIVED IN HARMONY AND LEARNT FROM THE ABORIGINAL PEOPLE ON HOW TO RESPECT AND CONSERVE RATHER THAN STEAL AND DEPLETE THE LAND. I FEEL WE MAY HAVE BECOME A BETTER SOCIETY FULL OF APPRECIATION AND WARMTH. THE ABORIGINAL PEOPLE HAVE A CULTURE THAT BINDS THEM TO THE LAND AND TO EACH OTHER. IT CREATES A SENSE OF PRIDE; RESPECT AND ORDER FOR THE WAY THINGS HAVE BEEN, ARE AT THE MOMENT AND WILL BE IN THE FUTURE. EVEN THOUGH THE DREAMING IS INTERPRETED UNIQUELY BY DIFFERENT ABORIGINAL GROUPS, IT HAS CONSERVED THEIR SOCIETIES AND GIVEN THEM BONDS THAT HAVE LASTED THOUSANDS OF YEARS.

The Role of Truth in The Things They Carried Essays

The Role of Truth in The Things They Carried Essays The Role of Truth in The Things They Carried Paper The Role of Truth in The Things They Carried Paper Essay Topic: Everything Is Illuminated The Things They Carried The Purest Form of Truth: Truths Role in The Things They Carried â€Å"War is hell, but that’s not the half of it, because war is also mystery and terror and adventure and courage and discovery and holiness and pity and despair and longing and love. War is nasty; war is fun. War is thrilling; war is drudgery. War makes you a man; war makes you dead† (76). According to Tim O’Brien, all of these generalizations about war are the truth. However, as O’Brien continuously reshapes readers’ concept of truth throughout The Things They Carried, one quickly comes to realize that none of these facts represent truth about war. Readers experience the essence of Vietnam through each of O’Brien and his squadron’s vivid memories: Rat Kiley’s loss of a friend as Curt Lemon stepped into his last ray of sunlight and was blown up into the trees, Norman Bowker resigning to letting Kiowa slip under the mud and out of this life, and the â€Å"dainty young man† with his jaw in his throat and his eye as a star-shaped hole that was O’Brien’s only kill. Though portrayed as true life experiences, these events and even most of these characters are eventually revealed as fabrications of O’Brien’s mind. Does this mean that the stories are not true? As explained in another passage, â€Å"You can tell a true war story by the questions you ask. Somebody tells a story, let’s say, and afterward you ask, ‘Is it true? ’ and if the answer matters, you’ve got your answer† (79). So, does it matter that O’Brien never really killed a man, that Bowker never sacrificed the Silver Star medal, and that Curt Lemon never trick-or-treated through a Vietnamese village during Halloween? After the undeniable impact on readers associated with the human experience, war experience, and essence of individuals captured within these stories, the answer to that question proves to be a resounding â€Å"no. One of the main reasons for differentiating between â€Å"story-truth† – which may not be true in real life but gives a genuine glimpse of the Vietnam experience – and â€Å"happening truth† – what really occurred – is that â€Å"happening truth† lends itself easily to glorification of war. For example, the story of a man winning a medal for outstanding bravery in saving his friend, or O’Brien’s example of a man sacrificing himself to save his group from a landmine, both convey a sense of pride, honor, and valor associated with having gone to war and even having died in Vietnam. Having been told these stories, learning that they were false would come as a shock because stories like these seem to reassure society that although hundreds of young men lost their valuable lives or came back as changed men, it was all worth some sort of grand distinction in the end. On the other hand, O’Brien’s stories, possessing â€Å"story-truth,† retain their significance whether they have â€Å"happening-truth† or not. As O’Brien puts it, â€Å"A true war story is never moral. It does not instruct, nor encourage virtue, nor suggest models of proper human behavior, nor restrain men from doing the things men have always done. If a story seems moral, do not believe it. If at the end of a war story you feel uplifted, or if you feel that some small bit of rectitude has been salvaged from the larger waste, then you have been made the victim of a very old and terrible lie†¦You can tell a true war story by its absolute and uncompromising allegiance to obscenity and evil† (65). This quote presents a case of inherent irony in which the fabricated stories – complete with the gore of torturing a baby water buffalo after a friend’s death, the guilt of having a man die under your watch, the terror of looking a man you just killed in the face, and the disappointment of returning home only to find you’ll never fit back in – convey much more truth than most conventionally â€Å"true† war stories, which sweep the utter brutality of war under the rug. Thus, only through O’Brien’s â€Å"story-truth† do we see that these young men did not arrive in Vietnam for honorable reasons. These men went to war for fear of shaming their friends and families, these men gave their lives for a battle that did not enhance their life experiences, and even failed to result in progress for our nation, and those men that escaped with their lives were faced with the burden of death each and every day in that they could never escape the memories, could never truly communicate the horror they went through, and could never completely transition back into normal life. Though O’Brien did not truly kill a man or witness some of these events, the stories leave no doubt in readers’ minds that similar occurrences did happen in war and that the emotions conveyed by the stories truthfully capture how they made the men feel – which was anything but gratified and honored. Therefore, the lessons one can take away from these stories makes â€Å"story-truth† much more valuable than most cases of â€Å"happening-truth† about the Vietnam War. While O’Brien’s stories leave readers with the knowledge of how human emotions are impacted in a setting none of us are able to imagine, they also serve another purpose that also ceases to rely on truth: capturing the essence of a specific individual. We see this first in the case of Curt Lemon, whose personality is perpetuated throughout the novel by the stories of his best friend in Vietnam. O’Brian states that â€Å"To listen to the story, especially as Rat Kiley told it, you’d never know that Curt Lemon was dead. He was still out there in the dark, naked and painted up, trick-or-treating, sliding from hootch to hootch in that crazy white ghost mask. But he was dead† (227). Although this story about Lemon is highly exaggerated, and the question remains whether it is even true at all, readers can trust that what it reveals about Lemon’s character – his spontaneity and daring behavior – are in fact accurate, so it comes as no offence when it is revealed that Kiley regularly embellished the tale. â€Å"Story-truth† gains its final point of relevance when O’Brien describes how he uses stories to preserve his childhood love, Linda. Linda’s character compares being dead to being like a library book, safe on the very top shelf where no one has checked it out for a long, long time. Like Curt Lemon, Kiowa, Ted Lavender, and even the man Tim killed, Linda and all the memories surrounding her would tend to disappear with time if she were not illuminated by O’Brien’s novel. O’Brien remarks that now when he incorporates Linda’s essence into his stories, â€Å"She’s not the embodied Linda; she’s mostly made up, with a new identity and a new name, like the man who never was. Her real name doesn’t matter† (232). Whether â€Å"happening-true† or just â€Å"story-true,† Linda’s presence solidifies the idea that even if the characters in The Things They Carried have fake names, false actions, or entirely fictitious identities, they each bring forth a unique set of characteristics that alight on â€Å"truth. † For instance, even if Linda were not real, the way she made Tim (and readers) realize the purest form of love cannot be denied, and even if the man Tim killed had no story besides the one Tim developed, the way he represents men who never wished to fight, whose opportunities are cut off in early life, will live on forever. In this, the feigned truth of â€Å"story-truth† creates legends; it sheds light on interpersonal relationships and validates the lives of those who no longer have the ability to do so for themselves. As one progresses through The Things They Carried, it becomes more and more evident just how masterfully O’Brien has blurred the lines between truth and reality. Readers begin the book assuming it contains stories of fiction. It is not until the third chapter that one finds the narrator is a writer plagued by memories of war, and assume the stories to take on an element of truth. Soon after, one sees that O’Brien the narrator and O’Brien the author are two very different personas, and finally, towards the end of the novel, O’Brien reveals that, â€Å"†¦a long time ago I walked through Quang Ngai province as a foot soldier. Almost everything else is invented† (171). Seemingly, traveling through such ups and downs of truth and falsity would be recognized as a sort of betrayal to readers. Yet, O’Brien’s framework of war stories, within the story of the Vietnam War, within the larger story of O’Brien’s actual life serves to undermine any disappointment concerning the authenticity of events. Readers quickly learn that the statement â€Å"This is true† has double meanings, and truth itself is redefined as any incidence lending sincere insight into war and how it affects people, whether it occurred, did not occur, or very well might have occurred. Overall, when it comes to opening society’s eyes to a situation capable of bringing out the most evil, the most desperation, and the most appreciation for life simultaneously, one realizes O’Brien’s novel to be absolutely and undeniably â€Å"true. † OBrien, Tim. The Things They Carried. Boston, MA: Houghton Miflin, 1990. Print.

David Awaiting Goliath essays

David Awaiting Goliath essays Before going to Eleganza, the only sculpture that I had ever seen, besides the small statues in neighbors' yards, was in books that I had looked at. When I entered the museum I noticed the many sculptures that occupied the small space. After walking around, observing the different sculptures and listening to Dr. Roselle speak, I came to a decision that David was my favorite statue in the museum. The complexity, texture, and realistic characteristics of Michelangelo's David made this a beautiful sculpture. I had only been exposed to pictures in books of sculpture before visiting Eleganza. For me to be able to see the sculptures in their three-dimensional form right in front of me was an experience I had never thought that I would have, unless I traveled to Europe. David's body structure looked so firm and strong. I gained much respect for Michelangelo after hearing the stories Dr. Roselle told about his remarkable success in sculpting. It is hard for me to imagine the tools used to create the intricate details existed back when Michelangelo was working on his sculptures. The texture of David was smooth to the touch; every curve seemed to flow with the rest of the body structure. The ivory color of the statue was pleasing to the eye and gave the statue even more of a soft, smooth texture. I was very pleased with the fact that I was allowed to touch David to feel the texture for myself. One thing that I noticed that seemed to stand out to me about all of the statues was that all of the toes were exceptionally long. David's appearance was that exactly of a human being; I observed the body and there wasn't a flaw to be found. The realness found in looking at David was astonishing. Everything from the muscles in his arms and stomach to the curl in his hair made him an exceptional piece of art. Unlike a lot of the Greek sculpture, of gods, David is constructed as a young man that s ...

Young Black Men Fallen By The Wayside Research Paper

Young Black Men Fallen By The Wayside - Research Paper Example John Casor, in 1654, became the first black man to become a slave and this began a stream of events that led to the growth of slavery and the dehumanizing treatment of a black person. The consequential and constant bad treatment of blacks has lowered the perception a black person as a less than perfect person in comparison with the rest. This has led to son black people blaming the color of their skin for their woes to a point of murder. Jimerson (2013) attributes under development among black families to the low self-esteem that was set in motion before the American Revolution to enable the blacks to be normal members of the society. The Martin Luther King era was a significant time to the black in America and all over the world. Lack of equal chances has denied the black families to develop. Racial self-hatred leads a child away from the concentration of schoolwork as they try to fit in the society. They also believe that they inferior to other race in the school, so they believe they can perfume better than the rest; that lack of self-belief leads them to perform badly. Self-doubt in young black men makes them feel as if they are being looked down upon because of their skin color even when they are being corrected rightfully. It will always make them move away from their jobs to look for others that they consider are fitting for them (Vogel et al, 2011). Michael Jackson, hate for being black pushed him to the extreme of trying to discolor himself. The amount of money he used was staggering. Many musicians, like dancehall star Vybz Cartel, try to bleach themselves into being white, an act that costs them a fortune. The financial status of these young men is always poor and most of them are always in debts as they seek to change their appearance through artificial means. The integration of races is an issue not only in the United States but also everywhere in the world. It exists even in communities that are the most liberated and

Evolution of marketing strategy Case Study Example | Topics and Well Written Essays - 3250 words

Evolution of marketing strategy - Case Study Example By selling a product via targeting the customers' desires (emotions), H-D was able to capture people from all walks of life. From top executives to blue-collar workers, a diverse group of people bought into the lifestyle and sense of belonging to an elite group that H-D had created. This occurred because H-D staff members from all various positions, departments, and socioeconomic status were involved in the company's decision making regarding the changes. Vedpuriswar (2003) reports, "By 1986, H-D had regained 25% of the US motorcycle market'it went public on the New York Stock Exchange'From 1988 t0 1995, annual shipments'more than doubled. Although H-D generated more than $1.3 billion revenues in 1995, it spent less than less than $2 million in advertising'In H-D achieved its 18th consecutive year of growth, outselling all other manufacturers in the heavyweight category for the third straight year'" H-D had the right idea when it focused on people being the greatest competitive advantage. By focusing on four marketing objectives, H-D was able to capture both beginners and those who had already fallen in love with its products. After much research, it was able to gear its motorcycles, pricing, advertising, and all other aspects to enthusiasts and non-enthusiasts. H-D used the same the same research and customized approach to target the international market by keeping motorcycle production below demand. The freedom and liberty of America was the symbol that H-D used to sell its products. The image that the company sold was the niche that made it successful above its competitors. With products ranging from motorcycles to clothing to financing, H-D's marketing mix was advertised in that many found surprising. The company wanted to get the general public's attention. H-D also combined forces with other companies such as Ford to create limited edition of vehicles. Hence, the community of customers that H-D built is from all walks of life. Membership, with purchase of a motorcycle, allowed customers to attend unique activities and functions (at local, regional, national, and international levels), which allowed them to share their love of riding and to Last Name 3 belong to a special community of those who share the same interests. Brand loyalty was the result of all this research and hard work and it proved to be extremely successful. The brand and licensing was sold to various companies in the United Stated and other countries. Eighty licenses covered eighteen product categories worldwide. The H-D brand can be found on cafes, dolls, children's wear, toys, etc. As with anything in life, with the pros are the cons; with the advantages there are usually disadvantages. A disadvantage was that H-D listened to their customers so well and created such a desire that they could not keep up with the demand at the current level of production. Some executives are concerned that the H-D brand, which exemplifies ruggedness and masculinity, may be disastrous as it goes into a category that does not live up to this hardcore image and value. They feel that the company may have ventured into territories that it had no business in dealing with which may have led to devastating