Company Being More Effective Competitors †Myassignmenthelp.Com

Question: Discuss About The Consists Company Being More Effective Competitors? Answer: Introducation The marketing concept holds that the key to achieving its organizational goals (goals of the selling company) consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers.(Kotler 2000). The example of a non-profit organization that I took is the Make-a-Wish foundation that grants the wishes of children with life-threatening diseases such as cancer, leukemia etc. to come true. A lot of other non-profit organizations also ask for donations for children with such diseases but the Make a Wish foundation has an edge over the others. Billabong is a website comprising of a lot of information about surfing, skating and skiing. Videos, articles and images of people wearing billabong merchandise can be seen. Even though the website is filled with content relating to the above, there is comparatively lesser information provided about billabong products. Scarcity of product information on any social platform these days can be a cause of annoyance in the target customer. If a person has to search a lot for the information on a product that he wants and your website is not providing the same, chances are the customer will not come back again to the site any time soon. While the Billabong website does an amazing job at providing tons and tons of information about surfing in the form of articles, videos, blog posts and images, it lacks product description. However, the site can improve the same by making slight changes to the site and targeting the right customers. Nestle is a well known brand across the globe. They provide a wide range of good quality products. The aim is psychographic, demographic as well as behavioral segment of the market. Nestle promotes its products as nutritious, therefore, targeting people who are health-conscious. Nestle has a whole range of baby products that are promoted as having all the vitamins, minerals and nutrition a toddler needs, thus targeting mothers and future moms. An example of targeting psychograph segment is how they promote coffee. Coffee is usually regarded as a rich peoples drink. By providing a quality product at an affordable price to their customers, they influence their lifestyle. Nestle also promotes their brands worldwide, thus targeting geographic segmentation. Geographic segmentation is done using the spatial location to segment the market(Udas 2014). It is a global brand, selling in a number of continents and countries. Nestle will definitely be successful in its brand promotions and campai gns as they are targeting all the segments of the market that a brand can. Having been in the marketing for so many years, Nestle has built a name for itself and its customers know that they get quality products at affordable prices. As with any process of estimation, the process of determining the income distribution by a company in New Zealand will require a lot of research and study of country wide statistics, trends and influences. New Zealands economy has changed a lot over the years and there has been a major increase in the gap in low income households and high income households. The company can begin the process by segregating the income of household into different categories. This will help in determining further the different trends and influences. By segregation of such categories, one can further analyze the increase, decrease or steadiness in the income on an individual as well as household level within the categories. By further analyzing income after taxes levied and disposable income of the households, one can understand the different patterns and trends arising. This also helps in analyzing unemployment trends as well as current job opportunities. There has been a significant shift in the female workforce participation as more and more number of women has started earning. Categorization should be done in all possible manners, based on age, gender, income etc. to truly understand the changes, trends and influences in the income distribution. The Fast Moving Consumer Goods industry covers the household items that you buy when shopping in the supermarket or a pharmacy.(What is FMCG 2015). The first example of FMCG I have chosen is Coca-Cola. Coca-Cola has a segmented approach when it comes to their marketing strategy. Their main target is the age-group of 10-35 years. They are very often seen promoting their brand in collaboration with well-known celebrities. Coca cola also came up with their diet coke which targeted people above the age of 40 and those who prefer less sugar or are diet conscious. The second example of FMCG is Johnson Johnson. This company also has a segmented approach in its marketing as its products mainly deal in baby-care, oral-care and womens health and beauty among others. Gender and age groups are their main targets. Johnson Johnsons Baby Care franchise contributed ~15% of the companys total segment sales for 2016. (Benson 2017). Along with that, Johnson Johnson is a global brand and has grown worldwide in the past years. Their products are sold in over 175 countries and accounted for worldwide sales of $65 billion in 2011.(What is FMCG 2015). The last example of FMCG is Nestle which also uses a segmented approach in marketing itself. It targets a wide variety of customers with varied demographics, belonging to different age groups and having different lifestyles. There has been a major change in the global demographics the past few decades. Demographic trends can be defined as the characteristic changes or newer trends occurring in the human population. According to the recent changes in the global demographics, there is a rise in the number of older people as compared to the youth. By around 2040, there will be more elder citizens than children(Now 2014). This figure will double by the following decade. As the number of elder people increases, industries manufacturing and retailing items that are required by elder people such as medicine and healthcare industry will benefit. This will also indicate an increase in job opportunities for the youth in the scientific research as well as the healthcare sector. People have also moved from rural areas to urban areas and from developing countries to developed countries, mostly because of availability of better opportunities. As the Baby Boom generation heads toward retirement, growth in the nations working-age population will be driven by immigrant(Anthony Cilluffo 2017). Following this shift in the demographics, a rise in the GDP of countries as a whole is expected to be seen. The structure and growth affect the worldwide economy, changing patterns of demand and supply in the marketing industries. Expanding on Activity 1 2 As discussed above, the Make a Wish foundation is now a globally recognized non-profit organization. By applying the marketing concept, the make a Wish foundation grew immensely and came to be recognized internationally. In todays world the customer has immense number of choices. Therefore, it is imperative for any organization to bring something different and unique to the table that the customers may not find elsewhere. This is exactly how the Make a Wish foundation grew manifolds. It needed to let volunteers know that they are the heroes, so more would want to join (Steimer 2017). Granting wishes to children with life threatening illnesses means arranging for experiences involving meet-ups with celebrities and what better way to market a brand than by collaborating with well-known people? Big-name sponsors like Disney, Frito-Lay, 3M and Amtrak soon started lining up to help with those efforts once word started getting out that Make A Wish was conducting a national campaign(Tod 200 7). People donating money to this charity get an inner satisfaction that they contributed to a lifetime experience of a child with a deadly disease. It is evident that the make a Wish foundation applied the marketing concept to develop and promote their brand. The second part of activity 1 talks about The Billabong Company which is an Australian website that has a lot of content relating to skiing, skating and surfing. By visiting their website, one can deduce that providing appropriate information to the target customer is essential in building a brand/business. Thus, one must be aware and analyze the information he/she is putting up on the internet about their brand and determine beforehand if the content is going to be attracting the target customers or driving them away. In this activity, we discussed about market segmentation by Nestle. Brands use market segmentation as a strategy to promote themselves. This helps them to understand consumer behaviors and psychology, which they utilize to better understand their needs and then provide a better product to the customer. Based on their site, the company has a lot of new promotional campaigns going on. These target customers eating habits and aim at providing better products to the consumers, enhancing their lifestyle. On top of it, Nestle regularly introduces trade discounts and various tactics to keep the channel motivated(Bhasin 2017). The company has been in the business for so many years. Over the years, Nestle has learned to segment the market and meet the demands of one and all. Targeting people of all ages, Nestle has products ranging from chocolates, instant noodles and packaged milk to coffee and juices. This is they indulge themselves in demographic segmentation of the market. As mentioned ea rlier, because Nestle has a range of products that are mainly consumed by children, such as chocolates, milk, baby food etc., Nestle promotes itself as a brand that is conscious of the nutritional value of consumer goods they produce. They want to be known as manufacturers of nutritious food, target mothers and parents who want healthy food for their babies. Thus, we can conclude that Nestle uses the market segmentation very well as it has expanded its business globally and continues to flourish. Reference Unsupported source type (InternetSite) for source Placeholder1. Anthony Cilluffo, DC 2017, 10 demographic trends shaping the U.S. and the world in 2017, viewed 17 August 2017, https://www.pewresearch.org/fact-tank/2017/04/27/10-demographic-trends-shaping-the-u-s-and-the-world-in-2017/. Benson, M 2017, Johnson Johnsons Consumer Segment, viewed 17 August 2017, https://marketrealist.com/2017/03/johnson-johnsons-consumer-segment/. Bhasin, H 2017, Marketing mix of Nestle Nestle marketing mix, viewed 18 august 2017, https://www.marketing91.com/marketing-mix-nestle/. Kotler, P 2000, THE MARKETING CONCEPT, viewed 16 August 2017, https://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html. Now, GMT5BDTASTWR 2014, Mamta Badkar, viewed 17 August 2017, https://www.businessinsider.in/GEORGE-MAGNUS-These-5-Big-Demographic-Trends-Are-Shaping-The-World-Right-Now/articleshow/34342303.cms. Steimer, S 2017, The Content Audit that Saved Make-A-Wish, viewed 19 august 2017, https://www.ama.org/events-training/Conferences/Pages/make-a-wish-engages-donors-through-storytelling.aspx. Tod, C 2007, The Make A Wish Foundation attracts donors with first national campaign, viewed 16 August 2017, https://www.dmnews.com/marketing-strategy/the-make-a-wish-foundation-attracts-donors-with-first-national-campaign/article/98416/. Udas, S 2014, Nestle Slim Milk: Segmentation, Targeting and Positioning, viewed 16 August 2017, https://surabhiudas91.wordpress.com/2014/09/26/nestle-slim-milk-segmentation-targeting-and-positioning/. What is FMCG 2015, viewed 17 August 2017, https://jobs.telegraph.co.uk/article/what-is-fmcg/.

How to Find Free Federal and State Government Essay Samples

How to Find Free Federal and State Government Essay SamplesFederal and state government essay samples are good enough to satisfy your student essay requirements. A fair and thorough essay is an essential component of academic achievement. You need a proper understanding of the syllabus, so that you can gain a great deal from the sample essay material provided.You can find good essays in online essay samples that are free to access. You will find all types of topics that are suitable for your student essay requirements. You can choose to look at the things that you find most challenging in life. These challenges can be related to your career, your personal relationships, or in your school work.To get a complete comprehension of the free writing samples, you should be able to identify what the curriculum expects you to do not do. Remember that there is some very important information contained in the writing samples that you might not fully understand. You must use your own judgment to determine how well you comprehend these details.Research will be necessary to keep up with the pace of education. You need to make sure that you understand the various subjects discussed in the government essay samples. There is no way around the fact that this writing sample material must be studied on your own.You should not even attempt to complete the college course on your own. You can take advantage of the various resources on the Internet. You can get advice and guidance from online sources that are dedicated to helping you succeed with your student essay requirements.The most common question from students who are just starting out is, 'How do I decide what topic to write about?' The proper way to tackle this question is to look for the subject that you want to write about. Use your experience and knowledge about that topic to start. Once you identify the topic you wish to write about, then you can start looking for free online essay examples that you can use as a guide. You can search the Internet for essay examples from a variety of different types of topics. Look at several different samples before you choose the best one for your assignment.In order to truly succeed with your college writing course, you need to take full advantage of the free essay samples that are provided by the government. They are your main resource for a proper understanding of the syllabus. You should also make sure that you read carefully every single word in the essay sample, so that you can gain a full comprehension of the topic.

Literature Research Worksheet Essay Example

Literature Research Worksheet Essay Nursing Research and Practice June 18, 2012 Jacquelyn Zirbes University of Phoenix Material Literature Search Worksheet * Select a literature search topic relevant to your practice. The topic must be sufficiently delineated in scope without being trivial. You will revisit this article in the Week Five presentation. Possible topics include but are not limited to: * * Non-pharmacological pain relief with childbirth * Effects of shift work and fatigue on medication errors Best practices for pin site care * Nurse satisfaction in magnet hospitals * Accurate temperature assessment methods in neonates * Pain assessment in the cognitively impaired * Childhood type II diabetes and obesity * Complementary and alternative therapies for control of menopausal symptoms * Best practices in nurse-led smoking cessation classes * Thermoregulation in the operating room * Best practices for pain assessment and management in specified area of practice * * Complete the table below: * * Which topic did you choose? * Best practices for pain assessment and management in specified area of practice * | * Which three databases will you use? * * 1. EBSCO * 2. ProQuest * 3. PUBMED * | * Search each database, using key words, for relevant research on this subject. What key words did you use in the Search Strategy fields? Include all attempts and limitations used to refine your search. * 1. I used the key words: Pain assessment and management; Pain management orthopedic surgery; NSAIDs use in orthopedic surgery; 2. I limited my search to peer reviewed journals only. 3. I also refined my search by using full text journals that were published between 2001-2012. * | * * Report the number of citations identified from each database in the number of articles found field. * * 1. EBSCOhost: 9 * 2. ProQuest: 9064 * 3. PUBMED: 2154 * | * Select one article from a peer-reviewed nursing journal published within the last three years—or a germinal article which may contain an earlier publication date—and provide the citation in APA format. * Leach, D. , amp; Bonfe, M. (2009). The effectiveness of Femoral/Sciatic nerve blocks on postoperative pain management in total knee arthroplasty. Orthopaedic Nursing,  28(5), 257-62. http://search. proquest. com/docview/195964994? accountid=35812 * | * Answer the following questions using your selected research article: * 1. Is this qualitative or quantitative? What is the study design? What criteria did you use to determine the study design? * * My artic le is a quantitative research. We will write a custom essay sample on Literature Research Worksheet specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Literature Research Worksheet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Literature Research Worksheet specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The researchers used an experimental research design which includes a total of 130 patients who had total knee replacements. The controlled group of 65 patients received general or spinal anesthesia with conventional narcotic management postoperatively, while the intervention group of 65 patients received general or spinal anesthesia with femoral/sciatic nerve block post-operatively. * The criteria I used to determine the study design is looking at what kind of study the research is. In descriptive and correlational studies, there are no treatments involved (Burns amp; Grove, 2011). Since this study has treatments involve and the researchers have control over the treatments, it is experimental. Experimental study also uses a smaller sample size like the sample size in the article. It also involves 3 characteristics namely: (1) controlled manipulation of at least one treatment variable (independent variable); (2) exposure of some of the subjects to the treatment (experimental group), and no exposure of the remaining subjects (control group); and (3) random assignment of subjects to either the control or experimental group (Hopkins, 2008). 2. How did you confirm that the journal you selected was peer-reviewed or germinal? * * According to Burns amp; Groves, there are clues to know if an article is peer-reviewed. Some of the clues are finding out where the article originated, the number of references they used in the study and if the journal goes through a review process through their editorial board (2011, p. 191). I confirmed that the journal I selected was peer- reviewed based on the where my article originated. I found this article using ProQuest which gave me an option in searching only peer-reviewed articles. Aside from this, the article has 15 references which are from journals, nationally accredited organizations and textbooks. The article is from Orthopaedic Nursing Journal which is an international journal providing continuing education for orthopaedic nurses and focuses on a wide variety of clinical settings. It also provides departmental sections on current events, organizational activities, research, product and drug information, and literature findings. Articles reflect a commitment to professional development and the nursing profession as well as clinical, administrative, academic, and research areas of the orthopaedic specialty (NAON, 2011). The Orthopaedic Nursing Journal also has an editorial committee that reviews their articles before publishing them. 3. Does this research article generate support for evidence-based practice? If not, state why it does not. * * Using the critical appraisal guide, I believe that my research article generates support for evidence-based practice. The purpose of their study was clearly stated: To evaluate the effectiveness of femoral/sciatic nerve blocks on post-operative knee replacements. The inclusions and exclusions criteria were also reported. Patients were excluded if they had a history of chronic pain, fibromyalgia, rheumatoid arthritis or drug/alcohol dependence. In addition, patient who had received antiemetic prior to surgery, those with documented evidence of pre-operative cognitive impairment, or those who required admission to a critical care unit during their postoperative course were also excluded (Leach amp; Bonfe, 2009). The conclusion of the study was supported by the data from their research. The femoral/sciatic group members experienced less pain and increased functional range of motion. Their findings also support the research done by Cook et al. (2003) – that the use of femoral/sciatic blockade produces less pain and use of adjunct narcotics. Our facility uses evidence-based practice in our treatment plans. Finding this article validates why our orthopedic surgeons uses femoral/sciatic blocks on our total knee replacement post-operatively. It is interesting to find out literature that supports our practice.

Introduction to the Custom of Sati

Introduction to the Custom of Sati Sati or suttee is the ancient Indian and Nepalese practice of burning a widow on her husbands funeral pyre or burying her alive in his grave. This practice is associated with Hindu traditions.  The name is taken from the goddess Sati, wife of Shiva, who burned herself to protest her fathers ill-treatment of her husband.  The term sati can also apply to the widow who commits the act. The word sati comes from the feminine present participle of the Sanskrit word  asti, meaning she is true/pure.  While it has been most common in India and Nepal, examples have occurred in other traditions from as far afield as Russia, Vietnam, and Fiji. Pronunciation: suh-TEE or SUHT-ee Alternate Spellings: suttee Seen as a Proper Finale to a Marriage According to custom, Hindu sati was supposed to be voluntary, and often it was seen as the proper finale to a marriage. It was considered to be the signature act of a dutiful wife, who would want to follow her husband into the afterlife. However, many accounts exist of women who were forced to go through with the rite. They may have been drugged, thrown into the fire, or tied up before being placed on the pyre or into the grave. In addition, the strong societal pressure was exerted on women to accept sati, particularly if they had no surviving children to support them. A widow had no social standing in traditional society and was considered a drag on resources. It was almost unheard-of for a woman to remarry after her husbands death, so even very young widows were expected to kill themselves. History of Sati Sati first appears in the historical record during the reign of the Gupta Empire, c. 320 to 550 CE.  Thus, it may be a relatively recent innovation in the extremely long history of Hinduism. During the Gupta period, incidents of sati began to be recorded with inscribed memorial stones, first in Nepal in 464 CE, and then in Madhya Pradesh from 510 CE. The practice spread to Rajasthan, where it has happened most frequently over the centuries. Initially, sati seems to have been limited to royal and noble families from the Kshatriya caste (warriors and princes). Gradually, however, it percolated down into the lower castes. Some areas such as Kashmir became particularly known for the prevalence of sati among people of all classes and stations in life. It seems to have really taken off between the 1200s and 1600s CE. As the Indian Ocean trade routes brought Hinduism to Southeast Asia, the practice of sati also moved into new lands during the 1200s to 1400s. An Italian missionary and traveler recorded that widows in the Champa kingdom of what is now Vietnam practiced sati in the early 1300s. Other medieval travelers found the custom in Cambodia, Burma, the Philippines, and parts of what is now Indonesia, particularly on the islands of Bali, Java, and Sumatra. In Sri Lanka, interestingly, sati was practiced only by queens; ordinary women were not expected to join their husbands in death. The Banning of Sati Under the rule of the Muslim Mughal emperors, sati was banned more than once. Akbar the Great first outlawed the practice around the year 1500; Aurangzeb tried to end it again in 1663, after a trip to Kashmir where he witnessed it. During the European  colonial period, Britain, France, and the Portuguese all tried to stamp out the practice of sati. Portugal outlawed it in Goa as early as 1515. The British East India Company imposed a ban on sati in the city of Calcutta only in 1798. To prevent unrest, at that time the BEIC did not allow Christian missionaries to work within its territories in India.  However, the issue of sati became a rallying point for British Christians, who pushed legislation through the House of Commons in 1813 to allow missionary work in India specifically to end practices like sati.   By 1850, British colonial attitudes against sati had hardened. Officials like Sir Charles Napier threatened to hang for murder any Hindu priest who advocated or presided over a widow-burning. British officials put intense pressure on the rulers of the princely states to outlaw sati, as well. In 1861, Queen Victoria issued a proclamation banning sati throughout her domain in India. Nepal officially banned it in 1920. Prevention of Sati Act Today, Indias  Prevention of Sati Act  (1987) makes it illegal to coerce or encourage anyone to commit sati. Forcing someone to commit sati can be punished by death. Nonetheless, a small number of widows still choose to join their husbands in death; at least four instances have been recorded between the year 2000 and 2015. Examples In 1987, a Rajput man was arrested after the sati death of his daughter-in-law, Roop Kunwar, who was just 18 years old.

Descartes Theory of Clear and Distinct Perception Assignment

Descartes Theory of Clear and Distinct Perception - Assignment Example To understand his perception of God, his theory of clear and distinct perception must first be understood. This theory is his first account of rational intuition. This can be explained simply by saying that rational intuition is discovering the truth just by thinking about it. Such is the pure reasoning. The theory of clear and distinct perception allows us to perceive that experiences gained from the external world are involuntary. They are involuntary because we do not have a control over it, meaning to say, our experiences may produce certain ideas without our contribution. These are perceptions, examples of which are sensations and feelings. We know these experiences to be involuntary since we know our own minds and we have a control over our minds to think as such. Voluntary are those which we have a control over and above them, something caused by ourselves. Examples of volunteer experiences are creating this paper or watching television and involuntary experiences are feelings of pain when touched by a hot plate or bumping our head. Descartes’ theory of clear and distinct perception allows us to distinguish which is voluntary and involuntary through a priori intuition and reasoning. This is a step towards understanding his perception of God. Understanding that there are involuntary experiences brought about by perception and being set up in a nature that we have no control over proves that there is a God. This theory actually allows us to attach meanings and sources of meanings to our own explanation of things. With the theory of innate ideas, we learn about the three possible sources of concepts. These three possible sources are: that we have invented it, it is derived from something outside the mind, and that it is innate.  

Human rights Research Paper Example | Topics and Well Written Essays - 2250 words

Human rights - Research Paper Example The essay is about the critical evaluation of the short story of children of the sea by Edwidge Danticat, who was born in 1969 in the Haiti’s capital. She had the hands on experience of most of the events she mentioned in her different stories. Danticat’s parents left her in Haiti four years after her birth and immigrated to USA. She spends 12 years of her life in Port-au-Prince. In 1981, she went to USA. She felt herself like an alien and in order to break her loneliness she started writing. Her writings started from the memories of her homeland i.e. Port-au-Prince, Haiti. By the time she reached her teenage she realized her quality of writing and started to write Novels. Her work was first published in 1994 with the name of Breath, Eyes and Memory. Her parents tried to make her nurse but after her graduation from a specialized high school she was more inclined towards the writings. Her first published novels i.e. breath, Eyes & Memory, were also served as her Masterâ €™s dissertations and were highly acclaimed by critics. The acclamation also includes Children of the Sea. It was published in 1995. Her collection of the novels and stories were nominated for the National Book Award. The following year Edwidge Danticat was named as the best Young American Novelist by the magazine named as Granta. She lives in the New York City and has become the teacher of creative writing (Boynton and Malin). The story is about the boat on which a revolutionary guy who was on a small boat that set sail for Miami. The young man belonged to Haiti, and he was a university student. Since his university period he became the religionist against the dictator in Haiti. As a result of his revolutionary activities in Haiti against the dictator of the time, the secret police named as Tonton Macoutes raid on his group. The young guy had to be exiled from the Haiti because Haitian Government wanted him. The young man had a girlfriend in his

Morality is timeless Essay Example for Free

Morality is timeless Essay Harper Lee’s To Kill a Mockingbird highlights examples of heroism and courage in a small Alabama town plagued with racism and poverty. The novel focuses on the experiences of the Finch family which consists of Atticus, Jem, and Scout. Scout serves as the narrator of the book; her story is based on her recollections of the events leading up to, during, and after her father’s defense of Tom Robinson, a black man accused of raping Mayell Ewell, a white woman. To Kill a Mockingbird is not only a critique of racism, but teaches valuable life lessons about moral courage and standing up for what is right. The protagonist, Atticus, displays both moral and physical courage throughout the novel. He is committed to instilling in his children the importance of living an ethical lifestyle regardless of the circumstances. For example, he explains to Scout that he accepted the Tom Robinson case because it is a moral obligation for equal representation. Specifically, he clarifies to Scout that the primary reason is if I didnt I couldnt hold up my head in town, I couldnt represent this county in the legislature, I couldnt even tell you or Jem not to do something again (Lee 83). Atticus believes that it is only fair to judge one in terms of that individual’s moral caliber not by the color of their skin. Furthermore, he does not condone retaliation. Even though Mrs. Dubose, a morphine addict, is prejudice and unkind, Atticus reprimands Jem for behaving heartlessly towards her. Atticus never loses his composure even when Bob Ewell maliciously spits in his face. He rationally explains, â€Å"He had to take it out on somebody and Id rather it be me than that houseful of children out there. You understand? (Lee 218). Harper Lee’s lesson is that a person’s morals should not be affected by other’s behaviors or beliefs. Honor Above All 1 Steiner 2 Harper Lee creates the narrator, Scout, to demonstrate that morality is not necessarily instinctive but can be taught. As the novel progresses, Scout realizes that moral courage is more difficult to carry out than physical courage. No one in the community wants to associate with Boo Radley; however, Scout comes to recognize his compassion and returns it with civility. Although initially fearful, Scout welcomes Boo’s gifts and embraces his differences. Again, Scout demonstrates that morality can be learned when a potentially violent situation arises at playground with another classmate; she refrains from using force. Her calmer nature proves effective at the courthouse. She harmlessly inquires about Mr. Cunningham’s family, â€Å"Hey Mr. Cunningham. I know your son, Walter he is a nice kid. We go to school together†¦Ã¢â‚¬  (Lee 81). Her kindness results in the scattering of the angry townspeople. Scout witnesses that kindness is effective tool to avert violence. The minor characters of Calpurnia, Tom Robinson, and Boo Radley are symbols of decency and respect regardless of their backgrounds. Calpurnia chastises Scout for mocking Walter’s unsophisticated eating habits. Hush your mouth! Dont matter who they are, anybody sets foot in this houses yo compny, and dont you let me catch you remarkin on their ways like you was so high and mighty†¦! † (Lee 33). Calpurnia is a maternal figure for the Finch children as she too, similarly to Atticus, helps them to differentiate right from wrong. Tom Robinson exhibits courage when he volunteers to help Mayella Ewell with household chores even though he is aware of his inferior social standing. His decision to speak only the truth in court by stating, I felt right sorry for her; she seemed to try moren the rest of em. ,(Lee 197) further demonstrates his caring demeanor and commitment to behave courteously. Lee includes the character of Boo to Honor Above All 2 Steiner 3 depict another type of prejudice: social discrimination. Despite his social alienation, Boo courageously abandons the safety of his home to help ‘his kids. ’ Boo is guided by his sense of what is right and puts aside society’s rejection. Calpurnia, Tom Robinson, and Boo are guided by morality. Courage can be defined as the ability to face fear, pain, uncertainty, and the unknown. Harper Lee effectively uses her characters to demonstrate moral and immoral choices and consequences. Atticus and Scout respond to the town’s racism with a resolute sense of purpose. Through her father’s and Calpurnia’s guidance she becomes more refined and tolerant. She averts physical confrontations at school and understands that morality should not change with each situation. The character of Tom Robinson symbolizes what it truly means to be a caring human being. Regardless of the racism that he endures, he is honest and compassionate. While racism plays a significant role in Lee’s novel; the importance of moral courage cannot be understated. As Atticus profoundly advises, â€Å"You’ll never know really understand a person until you consider things from his point of view † (Lee 65). Harper Lee conveys that since justice is blind to race, gender, and differences a moral code is the only hope for equality. Unfortunately, as exhibited in the novel, adhering to one’s moral code does not always guarantee the desired or just outcome. Lee, Harper. To Kill a Mockingbird. London: Vintage Classics, 2007. Print. Honor Above All 3.